Managing Partner: Future by Design
"DARE TO BE DIFFERENT – HOW IDEATION & HUMAN-CENTRED DESIGN THINKING CAN INFLUENCE YOUR FUTURE VENTURE"
Our imagination is a powerful force of competitive advantage. Design Thinking has provided us with a very useful toolkit to build new ventures with real impact - by moving from observation into prototyping and market launch. My talk will introduce this thinking by way of concrete examples of how design can future-proof your venture.
“I am currently Managing Partner at Future by Design - an international boutique advisory firm focused on creative business development and design-led innovation. Before that I worked across Europe for different Innovation Strategy and Brand Consulting firms and clients. Before that I also spent a few years “…on the other side”, designing corporate innovation structures and rolling out new ventures in the media industry.“
Why do you want to be part of UCT Upstarts? “This initiative is great as it taps into raw, fresh talent that is positively naive and starts a conversation that is enriched by multiple perspectives. Fostering a culture of entrepreneurship is vital for SA.”
HOW DO YOU ‘IMAGINE A NEW AFRICA’? “To me a new Africa creates it's own future in a more collaborative way by harnessing the diverse talent pool we have available. It provides for a more human notion of capitalism and creates new paradigms for more inclusive growth.”