Jake Bester


Executive Creative Director of Publicis Machine


"Desire vs. Permission"


In designing a brand the perfect storm is a combination of desire and permission. An emotional desire to connect with it, and a logical information set that gives permission to go through with that connection. .


“Today I have the pleasure of overseeing the creative offering at Publicis Machine, AdReview's Break-Through Agency Of The Year and Marklives Agency To Watch. During my 15 year career, I have taken blue chip brands like Red Bull, Volkswagen, SAB and Marmite to new creative heights both locally and internationally, including the global launches of the new Castrol Masterbrand, Castrol Edge and The Castrol Index starring Cristiano Ronaldo. I have also been the recipient of numerous local and international awards including Cannes, Clio’s, One Shows, D&AD’s, Loeries and Eagles, while my work both professional and personal, has been featured in various publications. ”


Why do you want to be part of UCT Upstarts? “Great initiative as entrepreneurship really gives people control of their future. As an entrepreneur myself, i'd love to share my experience with other people so they can too enjoy an amazing quality of life”

HOW DO YOU ‘IMAGINE A NEW AFRICA’? “For me "A New Africa" will be a place where all people will be armed with the skills required to achieve their goals. ”