POP up Workshop: "Designing a marketing campaign"



Carl Fredrik Sammeli is the Founder of Prime PR, the world’s most awarded PR agency by Cannes Lions between 2010 - 2015. He has over 20 years of experience within entrepreneurship, business development, sales, strategy, brand development, marketing and communication including public affairs and crisis management. The magazine Fokus, the largest politically independent journal in Sweden ranked me as the 85th most politically influential person in Sweden in 2014. He loves to develop both people and companies and strongly believes in the positive force entrepreneurship has in creating a good society. Today, he’s going to teach you how to design a marketing campaign by going through some of your ideas and so you can start to think about going to market in a very concrete way – by practically tackling branding, marketing and sales.

Pop-up: “The Change Room” (yellow curtain) @ The Leslie Social Sciences Building/Mezzanine Level.

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