"Looking for the gaps that everyone else has missed"



Mpodumo Doubada started his first business at the age of 15. In his second year at UCT, he realised that the high price of textbooks created a perfect market for used textbooks, which led to him to start Pimp My Book from his dorm room. Today, Pimp My Book helps students reduce some of the costs of education by providing them with the opportunity to buy and sell used textbooks on campus, with stores now in the Western Cape, Free State and Limpopo.

Sharing the entrepreneurial stage, is Shuttleworth Foundation Fellow, and 2009 runner-up British Council’s International Young Publishing Entrepreneur, Arthur Attwell. He’s the co-founder and director of Electric Book Works, which develops new and better ways to publish in emerging markets. He is also the founder of Paperight, an award-winning network of print-on-demand bookstores; co-founder of Book Dash, which creates children’s books that anyone can freely translate, print and distribute; and co-founder of the Digital Minds Network, a think-tank of digital-publishing experts working in developing countries.

NB: Pop-up Class in “The Change Room” (yellow curtain) @ The Leslie Social Sciences Building/Mezzanine Level.

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